Thandi grew up in a township on the outskirts of Joburg, down the line she moved to a Northen suburbs school called Woodmead, a very alternative and art focused school. After matric she started a law degree, but only because her mother was an advocate and insisted she do so. She soon dropped out and settled on a Bachelor of Arts or as Thandi puts is, “bugger all”. Upon completion she tried to get a job in the advertising world as a copywriter, “but in those days they didn’t hire black copywriters, so I ended up in PR”. Fast forward to today and she owns and runs her own experiential marketing agency called The Collective. So what is The Collective and this “experiential” marketing is all about?
Thandi is another knowledge bank that I’ve had the pleasure of interviewing, I’m sure she’s an assassin at games like trivial pursuit and 30 seconds, here she is on African economics…
I must mention that trying to write down anything Thandi said in the interview is only going to be watered down with my intellect, so I’m sticking to video, here she is on a United States of Africa…
Thank you Thandi J
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